1/31/2024 0 Comments Bkfootwear.com for more info![]() “This report will help us determine how to best serve our visitors and let them know what we have to offer. “We have everything from more high-end experiences like golfing to experiences for those who just want to find a plot of ground and set up a tent and a sleeping bag,” he said. Visit Big Bend’s marketing goal is to reach a wide range of potential visitors with the message that the area offers something for everyone, he said. “The tourism industry has changed and so has the type of visitor to our area, including an increase in the number of millennials and first-time visitors.” ![]() and internationally keeps growing, and it’s important to know where and how to best focus our marketing efforts,” Alvarez said. “The number of visitors to the Big Bend area from Texas, the rest of the U.S. The report will be vital in determining who visits the Big Bend area, what their needs are and how to best reach them, said Robert Alvarez, executive director of Visit Big Bend. At the same time, this increased visitation has been a boon for the towns in Brewster County as it has had a positive economic impact.” Offering important visitor information “Since 2020, it has record visitation that has put pressure on the area’s ability to manage visitor impact. “For those of us with an interest in park and protected area management, Big Bend is unique for Texas,” he said. Kyle also said the area provides a range of recreational opportunities such as camping, hiking, rafting and birding. “The draw of the Big Bend area includes its unique landscape as part of the Chihuahuan Desert ecosystem along with its archeological and historical significance, incredibly clear skies and, this time of year, an impressive array of wildflowers,” said Gerard Kyle, Ph.D., professor and associate department head for academic programs in the Department of Rangeland, Wildlife and Fisheries Management, who served as primary investigator for the report. The 48-page report includes input from experts in the college’s Department of Rangeland, Wildlife and Fisheries Management, Department of Recreation, Park and Tourism Sciences and Department of Agricultural Economics. (Courtney Sacco/Texas A&M AgriLife Marketing and Communications) A unique landscape, historical significance and many opportunities for recreation draw visitors to the Big Bend area.
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